Buzzing Bees

Dagelijkse Dosis Creatieve Communicatie

I (heart) UGC


Bodycopy: You probably thought it was smart to buy a foreign import of superior quality, with better mileage and resale value. maybe you even thought that years of market share loss might prod us into rethinking our process and redesigning our products with better quality in mind. But you forgot one thing: we spend a shitload on lobbyists. So now you’re out $25 billion, plus the cost of your Subaru. maybe next time you’ll buy American like a real man. Either way, we’re cool.

Ford blijkt zich intussen terug te trekken, maar veel zal dat brandingsgewijs niet meer opleveren.