Met eindejaar krijgen we traditioneel niet alleen tonnen melige reclame over ons heen, maar worden we ook gebombardeerd met lijstjes. Zoals deze top 10 in The Guardian met de meestbekeken viral ads van 2008, geklasseerd volgens aantal views op YouTube, Dailymotion, Metacafé, Break en Vimeo:
1. Wassup anno 2008
Disclaimer: Budweiser’s parent company, Anheuser Busch, which originally licensed the concept for five years from Stone, was not involved in the production of the ad.
2. SFW XXX Party Invitation
Diesel’s naughty montage of 1980s porn films using cartoon animation to cover up explicit scenes, just, for its 30th anniversary
3. Kobe Bryant jumps over an Aston Martin
Nike’s clever “did he or didn’t he” actually clear a car. Probably not, but it got people talking, and watching.
4. Extreme Street Football
Electronic Arts trickery masterpiece featuring kids with football skills – and parkour and capoeira – using a football like you ain’t never seen.
5. Take it to the next level
Guy Ritchie directs this shot-in-first-person tale of a teen footballer’s hardcore ups and downs from being discovered to losing teeth to playing for a national team.
6. Tiger Woods 09 – Walk on Water
When a fan of EA’s golf game pointed out a flaw that Tiger Woods could play a “Jesus Shot” from on water, the game manufacturer’s response was this viral featuring the man himself.
7. Bean Counter
One of those Mac vs PC ads where Apple prods Microsoft over spending loads on advertising Vista when it should be fixing it.
8. Samsung Omnia i900 Unboxing
Samsung spoof of the tech-fan trend of filming opening the box of a new gadget for the first time.
9. Fate – Leave Nothing
Emotive Nike fare of lifelong rivalry of two NFL players featuring version of sound track from the Good the Bad and the Ugly.
10. Adam and Eve
Insurance company ad featuring a gay Adam and frustrated Eve that found life online after being banned from TV.